Many animal shelters & humane societies have excellent people behind them; dedicated volunteers, veterinarians, animal rights activists and so on. However, many do not have a decent website. The irony is that their requirements are few & simple, not to mention easily solved through WordPress.
By creating a modular open source theme we can significantly help the vast duplication of work that already occurs today, as well as provide the tools necessary to engage their audiences. Once the theme is complete, the goal is to start offering a free hosted solution.
In the last few years I (Noel Tock) had the chance to live in the Caribbean as well as travel to areas such as Bali & Costa Rica. During these travels I had the opportunity to meet wonderful organizations taking on the issue of homeless & abused animals head on. I documented a lot of it through photography (left), but images only go so far.
Now back in Switzerland, I've stayed in touch with a number of people still involved, and even voluntarily manage two chairty websites related to these animals. However, these websites are already pushing my capacity, hence my desire to streamline and develop a solution that can help many.
Establish base theme & hosted platform with core features: adoptions & donation campaign custom post types, social media api's, paypal api and core design.
Use social media & blogging partners to announce open beta of platform and theme. Target use > 100 animal shelters.
Enhance & deepen various features, as well as add new ones: theme translations, integrate local api's, extend page templates, etc.
Use existing media partners and new ones to launch hosted service globally.
WPCandyAwesome site for WordPress community news and developments.
The project will rely solely on individual skills & strengths: Developers & designers will help create the product, media partners will provide coverage, partners in infrastructure with their services, etc. There are no plans to ever accept donations, exchange funds, etc.
Whilst there are region-specific solutions in certain first world countries (Petfinder in the US, Adopt an Animal in Canada, etc.), there is no global solution or freely available WordPress theme (thus solving two problems at once).
I first founded/lead a collaborative project (Project Reality) back in 2004. Whilst it was a game modification and I had no game design experience, it ended winning Mod of the Year (out of 4'700 projects), Best Multiplayer Mod and even entering the Mod Hall of Fame of ModDB. 7 years later, it pushes on. The success of this project relied on respecting & capitalizing on everyones strengths. Adoptr will work very much the same way, with passionate and skilled people coming together to craft a scalable solution. With my experience launching a WordPress web application (Theme Force), I'm ready to turn this project into something with tangible results.